The story behind our logo.

About four years ago, we decided it was time. We needed a change and we sat down with Kellie Williams at Jasper Designs.
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We were quite specific about our idea. We wanted a gum tree. We did not want green, as you can imagine green is a popular colour in the turf, landscape and nursery industry. In fact, we already had our colour in mind - a deep purple, almost blue colour.

Lachlan is a stickler for detail, getting the right tree was imperative.

We have done a few workshops in the last twelve months and that tree always stumps the marketing expert in the room. 

What does a tree have to do with turf? If you do turf, why are you Paragon Gardens? 

For us, meaning is everything. We love nature. Trees are vitality, a tall gum tree has history, they do wonders for our environment, provide a home for the wildlife and glorious shade. 

In fact one of my fondest memories of our building our home and business, is when we first started is coming out to our block on the weekends, pre-children and lazing in the shade of a gum while Lachlan mowed our first turf section with a push mower. Obviously not a heartfelt memory for Lachlan.

The number of photos on Lachlan’s phone would be testament that his is looking across the paddock with the gumtrees in the foreground, the Pinnacles in the background and a delightful setting sun. 

A shared one is venturing down to the bottom of Western Australia and seeing the amazingly tall trees they have there.

For us turf on it’s own is just turf. It has certainly value – it’s producing oxygen, reducing the heat, minimising the dust, preventing erosion BUT the true value for us, where our true heart sits is turf in a well thought out home or one of our favourite parks, entwining with gardens, shade trees, some kid’s play equipment, an entertaining area and character with some quirky garden art or statues. BLISS.